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Fragrance-free skincare

We all love to look great, feel great and smell great. But did you know the flowery citrus warm scent in your favourite lotion or perfume could trigger irritation on your skin? Let’s find out more how this happens. Synthetic Fragrances Synthetic fragrances are produced in laboratory and factory environments […]

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Use Steroid-free Skincare

When we talk about steroids, we may immediately think about bodybuilders who consume it to develop their muscles. However, that is a very narrow view of steroids. The structure of a steroid molecule is the same as a cholesterol molecule. Your body naturally uses cholesterol from your diet to produce […]

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Promo : Formula Refresh! 50% Off!

Psst! We’re letting you in on a secret. We’re going to upgrade the formulation of our Body Lotion and Body Wash to be even more effective than it is now! As we excitedly wait for our new and improved Body Series items to come in, we’re running a promotion for […]

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Promo : Care for Earth, Care for You

Hi there, We would like to tell you guys about something we have been wanting to do for some time. Our bottles are made using recyclable PET plastic (Recyclable Plastic Rating Number 1). PET is highly suitable for single-use food and cosmetic packaging. It is one of the most easily […]

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Hair oil allergy on neck

Person : L**h was allergic to a new hair oil she applied on her hair L**h showed us quite a sizeable red patch on her neck which was quite itchy. She told us that she had just applied a new hair oil recently. Although she had stopped using the hair […]

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Psoriasis since childhood

Person : E**a suffering from psoriasis since childhood “I’ve only been using ioula Body Lotion for a few weeks and I could see the difference from before. It really helped my skin a lot. I used to have painful wounds around my neck from scratching but now I don’t have […]

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Psoriasis and prolonged steroid use

Person : Long-term skin psoriasis sufferer A lady approached us describing to us her husband in his late-40s that has been suffering from psoriasis on his legs for several years. He has some overall long-term health problems that contributes to his psoriasis. Furthermore, treatment recommended by some skin doctors were […]

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Post-pregnancy rashes

Person : New mother One of our partner pharmacies showed us a case of a new mother who was suffering from post-pregnancy rashes. She had just given birth recently and a full body rash appeared all across her body. The cause of the rashes are due to the massive hormonal […]

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Full body eczema

Name : M****l M****l is a mid-20s male suffering from full-body weeping eczema. Weeping eczema is a condition where his wounds would leak plasma or blood or other fluid. Being a full-body condition, his arms, legs, back, chest and abdomen were all affected. It would even get to the point […]

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